Tesla’s new Roadster has inspired an imaginary product meeting in which the fun meter has acquired a controlling interest.

Axios reports that Musk described the unveiled car as “not necessarily a safety optimized car” before saying its fun meter reaches eleven out of ten. Production is not expected until 2028, and not every version will be street legal. These are launch remarks and expectations, not a regulator’s finding about a delivered car.

In our fictional meeting, the safety meter starts to explain its methodology. The fun meter interrupts: eleven. The chair asks whether anyone else has a number bigger than ten. Nobody can compete with that kind of precision.

A colleague asks what the safety qualification means. The board admires the question’s commitment to remaining on the first half of a sentence. There was a but. Did the colleague not hear the but? Everything after it was much more exciting.

The company has quantified the fun. Please direct all other questions to the word but.